PitBulls.org is a community and information site centered around the American Pit Bull Terrier, usually referred to as Pit Bulls. Pit Bulls get a lot of coverage in the media, usually negative, because there is rampant fear of the breed. They are also often the target of Breed Specific Legislation (BSL). PitBulls.org aims to share another perspective, those of passionate Pit Bull owners. The main mission of the site is to convey that Pit Bulls make great family pets, to get the word out that a dog is only a reflection how it is treated and raised, and to provide a central hub where owners can connect and share their pictures and stories.
The site was conceived and developed by PropDrop Web Development and Marketing. PropDrop not only does client work, but also performs web niche analysis and develops in-house web properties based on that research in order to gain market share in a wide variety of areas. PitBulls.org is one of these properties. It also doesn't hurt that we are dog lovers and own a Pit Bull/Lab mix named Bauer, so we are our own audience in some sense.
PropDrop uses Drupal exclusively for its in-house projects, because we can create a community and information site with some advanced features in under 2 weeks, with everything optimized for search with little effort. It also gives us the opportunity to expand a site's feature set in the future without interfering with current functionality, taking a site in directions that might not be possible with other content management systems.
The Problem
Pit Bull owners are a passionate bunch, and there are many websites that cater to them and have information about the breed. But these sites are still stuck in the nineties. Some are just forums, and most are just static sites. There are a couple of sites that offer great information, but absolutely no user interactivity, built for one-and-done searchers and not for building relationships. A large portion also seem to be stuck in the realm of Yahoo Groups. Our goal was to build a site to match the passion of the demographic.
source: http://drupal.org/node/811404
